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For B2B SaaS

Qualify enquiries
before they hit your inbox.

Your form fills are a mix of decision-makers, students, competitors and people who clicked the wrong link. Website Navigator runs the qualifying conversation in real time — use case, company size, role, timeline, budget — scores the lead, routes it to the right place, and syncs the full transcript to HubSpot or Salesforce before the SDR even opens Slack.

Book a demoSee how it works
  • HubSpot / Salesforce sync
  • MQL / SQL routing
  • Slack alerts to AEs
  • Calendly booking

Inbound is messy.
SDRs burn out cleaning it up.

Forms don't qualify — they capture. Marketing reports volume. Sales reports quality. Both sides are right.

What it means for your revenue team.

Four things every RevOps lead cares about — handled.

  • Qualified before the SDR sees it

    Use case, company size, role and timeline captured in the conversation — not chased down after a cold form fill.

  • Every lead, straight into your CRM

    Native sync to HubSpot or Salesforce — contacts, deals and tasks created with the full transcript attached.

  • An edge your competitors don't have

    While their form captures a name and email, your site qualifies, scores, and books the call. Speed-to-lead measured in seconds, not 47 hours.

  • Wrong-fit, politely disengaged

    Students, competitors and integrators are signposted to the right page — never to an AE's calendar.

See it turn a question
into a booked AE call.

The same visitor, two engines. One loops on a form. The other qualifies, scores, and books the right AE.

Right lead. Right person. Right next step.

The Navigator reads the signals you'd train an SDR to look for — company size, role, use case, urgency — and routes accordingly.

  • Enterprise signal

    Big company, decision-maker title, security/compliance language. Skip the queue — Slack the AE with a transcript summary.

    AE direct

  • HubSpot & Salesforce

    Native sync. Creates contacts, deals and tasks with the full transcript attached — mapped to your existing properties.

    CRM

  • Slack alerts

    High-intent conversations ping the AE in Slack with a summary, transcript link, and a "book it" button.

    Sales ops

  • Account-based handling

    Recognises target accounts and routes straight to the named AE — with a heads-up that a target account is on-site.

    ABM

  • Conversation as the form

    Every field your form asks for — and more — captured naturally inside the chat. Lands in CRM as structured properties.

    Capture

  • Calendly / Chili Piper

    Books directly into the right rep's calendar — respecting territory rules, round-robins, and account assignments.

    Scheduling

What B2B SaaS teams see in the first quarter.

Pilot data from UK and US B2B SaaS deployments. Real funnels, real reps.

  • -52%

    SDR qualification time

    Hours per week SDRs spend qualifying form fills, drop by half.

  • +41%

    MQL → SQL conversion

    Better qualifying at the moment of intent means fewer junk MQLs.

  • <90s

    Time to first AE touch

    Enterprise enquiries hit a Slack channel and a calendar invite in under two minutes.

Questions, answered.

The things RevOps leads ask before they book a demo.

Show me what it'd say to my next form fill.

We load the Navigator with your ICP, your qualifying questions, your routing rules. Then we walk through how it'd handle the inbound your SDRs are working today — live, on your data.

Book a demoOr call 0116 350 3349