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For trade & distribution

Spec questions,
answered without picking up the phone.

Tradespeople don't have time to wait on hold. They need the IP rating, the datasheet, the install guide and the trade price — in the van, between jobs. Website Navigator reads your product catalogue, knows the trade account in front of it, and answers spec questions the way your best counter assistant would.

Book a demoSee how it works
  • Spec lookups
  • Datasheets on demand
  • Account-tier pricing
  • ERP integrated

Trade buyers want answers.
Not voicemails.

Distribution is a speed game. The supplier who answers a spec question in 30 seconds wins the next 40 jobs.

What it means for your branch.

Four things every trade desk manager cares about — handled.

  • Spec, datasheet, price — one message

    No callback, no portal login. The Navigator recognises the account, pulls the right tier price, and attaches the datasheet instantly.

  • Every enquiry, straight into your ERP

    Quotes, reservations and rep notifications land in the system your team already runs on — no copy-paste, no rekeying.

  • An edge your competitors don't have

    While they take messages, your site gives spec, price and stock instantly. The distributor who answers first wins the next ten orders.

  • Price stays behind the right login

    Recognises the trade account and applies the correct tier or contract price automatically — no "log in to see price" dead end.

See it turn a question
into a reserved order.

The same buyer, two engines. One loops on a product page. The other gives spec, price and stock, then reserves it against the account.

Built for the way trade actually buys.

Tradespeople want a spec, a price, a stock check and a way to order. The Navigator gives them all four without a single phone call.

  • Spec lookup

    Answers spec questions from your PIM in plain English, with the right value for the right SKU.

    Catalogue

  • Datasheets on demand

    Datasheet, declaration of conformity, photometric files, BIM objects — surfaced in the conversation.

    Docs

  • Account-tier pricing

    Recognises the trade account, applies the correct tier or contract price, respects project pricing where it exists.

    Commercial

  • ERP integrations

    Connects to major ERPs for stock, pricing and order entry.

    Backbone

  • Bulk & project quotes

    Builds bulk and project quotes inline, and notifies the area rep so they can follow up.

    Quoting

  • Rep notifications

    Project-size enquiries ping the area rep with full context so they call back informed, not cold.

    Field sales

What distributors see in the first 90 days.

Pilot data from UK trade and distribution sites. Real branches, real reps, real accounts.

  • 78%

    Enquiries resolved without escalation

    Spec, price and datasheet questions handled entirely by the Navigator — never landing on the trade desk.

  • <3s

    Average response time

    Versus 4-7 minutes typical for trade-desk phone response.

  • -41%

    Trade desk inbound volume

    Counter staff freed from routine spec calls. More time for growing accounts and handling complex jobs.

Questions, answered.

The things trade desk managers ask before they book a demo.

Show me how it'd answer the next spec question.

We point the Navigator at your catalogue, your PIM and your account tiers. Then we walk through the spec questions, the bulk quote, and the rep handover — live, on your data.

Book a demoOr call 0116 350 3349