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Your website is leaving
revenue on the table.

Website Navigator turns anonymous visitors into known customers — capturing leads, driving sales, and recovering the revenue you're currently missing. 24/7, without extra headcount.

Most ecommerce sites convert less than 3% of visitors.

That means 97 out of every 100 people you paid to bring to your site leave without buying — and without a trace. You don't know who they were, what they wanted, or why they left.

  • 97%

    of paid traffic leaves without converting

    Typical ecommerce conversion rate: 2–3%

  • 96%

    of visitors leave completely anonymous

    No name, no contact, no intent captured

  • £0

    recovered from the visitors who don't buy today

    Until something talks to them

It doesn't just answer questions. It sells.

Website Navigator is active throughout the entire visit — not just when someone asks. It recommends, upsells, cross-sells and converts the way a great sales assistant would. Except it's on every page, for every visitor, at 3am.

  • Cross-sell in real time

    Recommends complementary products during browsing — triggered by what they’re viewing, not a static "you might also like" widget.

    Revenue per session
  • Upsell to premium alternatives

    Surfaces higher-margin options conversationally — when the visitor is already engaged and intent is at its highest.

    AOV
  • Reacts to basket contents

    Knows what's in the cart. Suggests what goes with it. Nudges hesitant buyers at the right moment — before they abandon.

    Abandonment
  • Question to checkout — in one conversation

    Find a product, get a recommendation, add to cart — without leaving the chat. Removes the biggest drop-off point between intent and purchase.

    Conversion rate
  • Personalised for returning visitors

    Knows they’ve been before, and what they looked at. Picks up where they left off — not "How can I help you today?"

    Repeat purchase

A visitor asks. Website Navigator sells.

This is a real conversation — product discovery, upsell, cross-sell and add-to-cart, all inside one chat.

Built for the entire customer journey.

Revenue optimisation is just the start. Website Navigator handles every stage — from first visit to loyal customer.

  • Visitor intelligence before a word is typed

    Knows the traffic source, how often they've visited, what they've browsed, and how far along the buying cycle they are. No cold starts.

    Competitors start cold
  • Voice and text — their choice

    Some prefer to type. Some prefer to speak. Website Navigator handles both — naturally, expressively, nothing robotic.

    Rare in website-native chat
  • Lead capture through conversation, not forms

    Captures name, email, phone, requirements and buying stage through natural dialogue. People who'd never fill a form will answer a question.

    Captures what forms never could
  • Content & knowledge intelligence

    Surfaces FAQs, guides, policies and product content dynamically based on intent. Turns your static website into a queryable knowledge system.

  • CRM integration — every lead, automatically

    Every conversation that generates a lead lands in your CRM automatically — enriched with context, pre-qualified, ready for follow-up. Nothing dropped, even at 2am.

  • Gets smarter after every conversation

    Identifies knowledge gaps, surfaces recurring unanswered questions, and improves coverage over time. It learns what it's bad at — and fixes it.

    Competitors don't close this loop

Your website stops being a brochure.

It becomes a revenue engine — working every hour, for every visitor, across every device.

A brochureA revenue engine
Visitors97% leave unidentifiedVisitors identified, leads captured
SellingNo upsell or cross-sellCross-sell & upsell in every session
CaptureForms that nobody fills inLeads captured through conversation
MemoryNo context between visitsReturning visitors picked up in context
AvailabilityAfter-hours = zero coverage24/7 — nothing dropped
CRMCRM updated manuallyEvery lead auto-logged to CRM

Do you know which marketing actually created the sale?

You're now capturing more leads and driving more revenue. But if you can't connect those outcomes back to the marketing that created them, you're still flying blind on budget decisions.

  • Google
    14
    claims the sales
  • Meta
    11
    claims the sales
  • GA4
    9
    says something else
  • Your CRM
    6
    actual revenue

Every platform claims credit. None of them agree. You're making budget decisions on data that contradicts itself.

The solution

One Truth Attribution™

One source of truth across every channel, every conversion, every pound of spend — including Website Navigator conversations, Telephone AI, and channels your current tools can't even see.

  • Which campaigns bring buyers vs browsers
  • What paid-social customers ask vs email
  • How many touchpoints before someone converts
  • AI search & LLM traffic other tools miss
  • Offline sales connected back to online activity
  • Where your budget is being wasted right now

Most tools tell you what happened. One Truth tells you what to do next.

Stop leaving revenue on the table.

See Website Navigator sell on your own store — in under 10 minutes.